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The competition in the internet marketplace is crazy these days, and all of us out there who are busting our bums trying to do our own SEO (Search Engine Optimization) can totally feel it. There are a few things that can set you apart from the massive crowd of internet marketers, though. Most people have a predetermined idea of marketers or sales people, on and off of the internet. An image of someone in business attire with an attitude touched with arrogance along with a whole brain full of social media knowledge may be conjured. However, you don’t need to meet this stereotype to be a successful internet marketer, or to make your place in the social media-sphere. I’d like to point out 10 big personality traits that make a better marketer—and don’t worry; you don’t have to be overly verbose, outgoing, or pushy to be a good one! Here are the things that will set you apart:
- Humor: In social media, this plays a huge role, whether it’s personal or business related. Think about it…if everything is being typed out and read across the web, there’s no way to put a personality with writing if it’s not charismatic. Be yourself when you write and throw in some quirky laugh out loud kinds of comments. People appreciate feeling like they have a connection with you, even if they don’t even know what you look like.
- Confidence: Being an active part of any or many online communities requires a bit of confidence. No one said you had to step outside of your own comfort zone, but being a little less self-conscious will get you far, believe me. Write what you really think and feel (to a degree) and don’t censor your true opinions. Chances are, there are lots of other people who feel the same way! Hence, you gain followers.
- Resilience: Don’t ever give up!! Try not to get discouraged if you make posts that no one responds to, or if you tweet something that doesn’t get retweeted. Also, don’t be hesitant to speak your mind when replying to other people’s posts, honesty is appreciated. Stirring the pot isn’t a bad thing either, it challenges the online community to think harder and gain more diverse opinions.
- Curiosity: As a general rule, if you’re involved in social media to promote your business, service or product, chances are you’ve had to try things you weren’t sure of. Treating social media endeavors as experiments with no expected outcome can help you test the waters. There are many avenues of social media that can be explored, so don’t be afraid to try new things. After all, what’s the worst thing that could happen?
- Awareness: Okay, this may seem a little contradictory. Revisiting confidence, where I mentioned that you should publish content or posts that show how you really feel, I also put a note in there to do this to a certain degree. It’s also important to be modest in your publications, of any type. You can be totally confident in your view point or opinion, but there’s no need to be rash. Even though the conversations on the internet aren’t usually face to face, it’s important to remember that people will start to form personal opinions of your business through how you “talk” online.
- Modesty: I’ll be the first to say congratulations to successful internet marketers; I think that being successful is something to be proud of, no matter how you choose to conduct business. However, there’s really no reason to be overly boastful of your achievements. You can release “news updates” on your own websites, or on your facebook accounts, but try not to be a show-off. This kind of personality trait can be a big turn-off and it can make you seem intimidating and unapproachable.
- Commitment: Using the above listed personality traits to get somewhere in social media and online marketing, you’ll also need to remember to keep up with it. Providing updates to blog posts, facebook status’, and tweets is important to show the community that you are active in your online business-social life. This will also help you to gain true followers that wait anxiously for another great post.
- Student-Mentality: You may know a lot about a lot of stuff, and that’s great! The online community is always growing, though. It’s important to keep learning and trying new things through your social media and marketing escapades. Find a couple blogs or some fellow facebookers who publish posts that you enjoy. Pick up on their tactics and learn from the things they do differently than you. Being a student, no matter how educated you are, keeps you in the loop and adapting to changes.
- Attention: Stay up to date with current events and viral content around the web. In order to be “in” with the “in crowd”, you have to know what they’re talking about. Keep yourself on the up and up on national and local events, so when other people start talking about it, you can join in. Better yet, be the first to write about something new and really big!
- Knowledgeable: Being knowledgeable is also hugely important in the scheme of online marketing and social media. Be prepared for people to comment on what you write. If they do, respond back and keep the conversation going. If people ask you questions, answer them. Through this you can build a more personal relationship with your followers and gain rapport.
Now, I know that I introduced these as personality traits, which they are, but they don’t have to come hard-coded in your DNA to be a successful internet marketer and social media participant. Most of these you can learn to do, it just takes a little courage. Stepping out of your comfort zone and giving yourself an opportunity to join the millions of readers, writers and commentators can empower you to take your business and your brand to the next level.
Please take a moment and share your thoughts below in the comments. What personality traits do you find to be most helpful in Social Media?