Are Guest Posts a Good Way to Get Backlinks?
This is a Guest Post.
If you would like to submit a guest post to profitblog.com, you may do so here.
Post Panda update, Guest posting has become a favorite method for bloggers to get back-links. Nearly everywhere you go on the Internet, its the same message these days – Do guest posting on similar blogs in your niche with an author byline pointing to your own blog and see your influence grow!
But is guest posting even a method to gain back-links?
Earlier, some bloggers used paid services to get a few back-links, but this method bit the dust after the panda update. Its no longer a recommended SEO practice.
So, bloggers have resorted to guest posting.
They have developed a few online relationships over time and pitch their guest posts to blog owners whom they know, in the same niche. If the posts are unique and add value to the readers, they might get published with an author bio, linking back to the author’s blog at the end of the article.
So far so good.
But don’t blog owners receive mails like, ‘We are a team of writers and we want to do a guest post on behalf of our client on any topic of your choice. Please suggest a topic and we will get back with a unique post that is more than 500 words. In return, we request a couple of backlinks at the end of the post”?
How is this different from purchasing links?
In this case, the money is not paid to the site offering links, but they are provided with a free post instead. The money is offered to article writing associates, who actually create that post and approach other blogs with offers to do guest posts ‘free of cost’.
Obviously, this is the abuse of the system called ‘Guest posting’.
When more and more bloggers resort to such short-cuts with the sole intention of gaining backlinks, guess who notices it and what will happen during another major algorithm update?
By the way, its not impossible – If search engines have identified and discounted paid back-links, they can easily identify and discount guest-blogging links as well.
I have a question to all the bloggers out there – Can you write a post for another blog, with out a backlink? Or, can you at least write a post for another blog with a ‘no-follow’ backlink pointing back to your own blog?
Why am I asking this?
Because, it is then that you start writing for the audience and not for the search engine. It is then that you take efforts to impress the subscribers of other similar blogs, instead of trying to write a long article with various facts from around the Internet, tailored to game the search engine!
Think about it, is that not what search engines want?
Wasn’t that the original intent of guest posting? To allow an expert in the field to share their thoughts and provide unique insights to an audience?
I know, there have been a lot of stories on the Internet about how consistent guest posting helped a blog owner to quickly jump from PR 0 to PR 1,000,000!
But what is more important for you – A PR Jump or Satisfied and Happy readers?
Any method to artificially increase a blog’s worth, including guest posting, might just provide you with short term benefits. On the long run, I feel that its the people and interaction that matter.
SEO can bring in readers, but only the content can convert them into long term associates/ customers!
Are you ready to take up the challenge of guest posting with a no-follow link? Do you agree that impressing the readers is more important than trying to gain search engine influence?
Comment on this post, and let us have a discussion.