Blog Content: Original and Curated
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Hello fellow bloggers. In this post I’m going to discuss curating content to your blog. Blog curation is a powerful tool for pulling in traffic to your site and increasing your site’s credibility by making you the authority in your niche. This blogging method has propelled many savvy curators to unbeknownst levels of wealth and success.
What is blog curation? We usually think of curators when talking about museums. Curators are people with art history degrees, right? They wear little tortoise-shell glasses and spend a lot of time indoors pouring over dusty artifacts. This is true. But now the blogosphere has its own curators and, for the most part, they’re making a lot more bank than their elbow-patched counterparts (sorry to all you museum curators for the stereotypes).
Have you ever heard of Arianna Huffington?
Arianna Huffington founded a little site called the Huffington Post about six years ago. In February of this year, she sold her site to AOL for a cool $315 million dollars. The fact that AOL is still paying Ms. Huffington $1 million dollars a year to continue running the site is just icing on the cake.
Why am I telling you all this? Well, the Huffington Post is, at its core, a curated or content aggregating site. Huffington and her staff sift through articles on the topics they choose to cover (top news stories), and select the ones they like best. Then staff writers create little blurbs that comment on and reference the original article, including a hyperlink somewhere in the text. They slap on a catchy headline including the keywords they’re after attach a pic and they’ve got themselves a snappy-looking curated blog post.
The perception among fans of Huff Post is that the site does a lot of leg work for them by bringing together various sources to provide an entertaining and diversified news experience.
On CNN.com you’re only going to find CNN content, but on the Huff, you never really know what you’re going to find. This is part of the appeal. Another element is trust. Through curating quality content, people have come to trust The Huffington Post as a reliable news source.
There is such an endless amount of content on the internet and so it’s natural for people to want things brought together and simplified by someone they trust. Think Google reader or Google news for that matter. This is where you come in.
You can easily use this very method to bulk up our blog content.
You’re not plagiarizing. You are commenting on an existing article and providing a link to its original source. Your readers will be happy because you’re bringing them awesome content from across the internet, the original providers of the content are happy because you’re creating a valuable backlink to their site, and you, you are establishing your site as an invaluable resource of information. Boom! That’s good business.
Remember, the anatomy of a curated post:
-Find a stellar article from a trusted source.
-In your blog, create a post that includes:
-A headline containing keywords you’re targeting,
-A few paragraphs in which you describe, comment and link back to this piece.
-A sweet, eye-catching pic from a royalty-free source.
There is so much potential here. The key is to post and post daily, always targeting specific keywords. This will grab search engines’ attention even as it creates a community around your site. Always invite commentary at the bottom of your posts.
Here’s to bringing your readers the best, and launching your site to the top of the rankings.
So what have your experiences been using this blog curation method? Can you see yourself integrating something like this into you’re blog? I’d love to hear your thoughts so drop me a line below!