Ezine Publishing Tips
Publishing an ezine can be tough these days, because there is so much competition for the attention of internet users. If you have any hope of your ezine becoming popular, then you will need to first create credibility for it.
The best way to do this would be by getting positive testimonials first. You don’t have to rely on potential subscribers seeing them in the actual ezine. You can publish testimonials right on your main website telling other people who current readers of the ezine have benefited.
Below are more ezine publishing tips to follow
Place testimonials for your business in each ezine you send out
You want more than just testimonials that tell other people how good the ezine itself is. You want to have testimonials speaking to the specific products or services you will be promoting in it. Positive feedback equals higher social proof and higher sales.
Write valuable articles
The type of articles you will be writing for your ezine must have the following in order to be valuable.
- Current information
- Well researched information
- Information that is going to benefit the reader right now
It takes some time to write quality articles, but if you want to build up ezine subscribers, then make sure you are doing this.
Do ad swaps with other ezine owners
Ad swaps have more value than just trying to create extra revenue. Ad swaps represent a winning proposition for both parties. Not only can you boost the credibility of your ezine and promote your products, but so can the other person.
Trade recommendations with other ezines
You do not have to do ad swaps, you can swap recommendations. All you are doing here is recommending someone else’s ezine in exchange for them recommending yours. There are plenty of smaller ezine‘s that would be willing to do this.
Trade thank you page ads with other ezine owners
When people sign up for your ezine they will see a thank you page that you created. There is a lot of exposure here, so why not use it as a means to promote someone else’s ezine. You can trade ezine recommendation with others by means of their thank you page when people subscribe.
This is a good option because not all ezine owners will want to promote someone else’s ezine within their own directly, but they would have no problem doing it on their subscription thank you pages.
Offer incentives to your subscribers
When people first are presented with the option to join your ezine they may need a little incentive to get them to take action. Try offering free eBooks of actual value, an e-mail course, or something else people actually value to get them on the hook.
Run special deals to those who are on your ezine
Running special deals on certain products you create or promote is a strategy designed to get you a lot of first time buyers. Once you have converted them into buyers it will be easier to get repeat business from them. Offering products and services for a discount to your subscribers is one of the best ways to show you appreciate your list.
Write quality product reviews
Your subscribers will want to know about certain products on the market that are hot at the moment. You do not want to skimp out when it comes to writing a product review. You actually want to invest some time to do it correctly. Actually get a copy of the product if it is a digital download, or collect real user advice if it is a physical product. Credibility is the name of the game here.
Ask readers to recommend your ezine to other people
Your success as an ezine publisher these days will depend on people being willing to share your ezine with other people. Once you have gotten someone to subscribe to your ezine do not be afraid to be aggressive about asking them to forward issues to friends, share it on their social networking accounts, and anyone else who might be interested. Word of mouth advertising can explode your business better than anything else.
People will not stick around long as subscribers if you are not working overtime to make sure they are happy. Ezines are already struggling for viewers because of the many other outlets that can entertain them or offer a viewer value if you don’t. Make sure you are truly committed to invest the time in making an ezine successful.
Feel free to comment and contribute tips of what you feel it takes these days to have a successful ezine.