How to Establish a Plan for Your Blog

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bloggingThe blogosphere is the place to be these days, and most people have noticed the climb in the population. There are millions of blogs all over the web, and because of that, more people are getting ready to join in. Not everyone who blogs has the intent to make money on their blog, but there is money to be made in the industry.  The most popular way to make money on a blog is pay per click ads. The reason so many people want to get involved in this, is because it’s “passive income”; meaning that you don’t need to invest a lot of your time into making money. There are several ways to make money off of blogging with little effort on your behalf, and if that’s what you’re looking for keep reading! This article will cover how you can make a plan for your blog, and start making money on the side too.

  • Step one: You’ll need to start with an overall picture, to help you understand where you are and where you are going. A good way to start is make a list of why you want to start blogging; this will serve as your list of goals. You’ll want to find a way to measure success for meeting your goals. After you’ve done this, narrow down your topic. What is your niche going to be? Picking a topic that you have expertise in is going to be best. Blog about something you’re passionate about and you know you’ll have plenty to write about for quite some time. When you’ve established your niche, figure out who your audience will be. So, why will your audience be visiting your blog? What will your blog do for the readers who visit? These are questions you’ll want to answer to make sure you can generate traffic to your site. Finding a way to direct people to your blog is also important, whether it be by searching online or business card, or just talking about it. The final question is how will you get your visitors to take action? Like get followers on twitter, or sign up for your newsletter, or perhaps buy your product.


  • Step two: Now that you’ve determined who your blog is going to appeal to, you’ll need to see who else is doing the same thing. Zero in on the competition and find at least the top three competitors. Now that you know blogging to make moneywho’s already out there, take a look at their blog(s) and see what they’re doing. Make note of what’s there that you could also have. Even better yet, make note of what they’re missing on their blog that you could have on yours in addition to what they already have. Also, look at the layouts and the way the blog looks. Find out what you like and what you don’t. This is the inspiration step and this is where you should start to get pumped about blogging!


  • Step three: Start blogging!!! Just kidding, it’s not quite that easy. It’s best to have a plan for how you want to start generating content for your blog. Think about what pages you want to have. I.E. Daily writings, news updates, an about page, picture a day, etc. Now you have to decide how often you want to make updates to your blog. Do you want to blog morning, noon and night? Do you only want to stop in once a week? Do you want to start a collection of particular data that you add when it becomes available? Now, before you decide to actually start posting things, it may be a good idea to outline your first few posts. It’s always good practice to have several pieces of content “backed up” and ready to be launched before you actually want to have them up on your blog roll.


  • Step Four: Get set up with some ads! Pay per click ads are the way to generate money while you’re simply writing about whatever it is that you’re passionate about. Google adsense is only one of several different pay per click ads that can help you make extra income. There are many other ad programs that can generate money with little effort on your part. There are tons of ways to make more money; however, you may have to make higher investments of time to make more money.

Overall, this is just the tip of the iceberg on the subject. Blogging and ecommerce are taking center stage on the web. At the rate things are going, I don’t see why everyone wouldn’t want to have a blog just as a hobby, not even for the possibility of monetary benefits. Hopefully I’ve inspired a few readers to make the choice for themselves.   Leave a comment, and Happy Blogging!!


About Molly Otto

I am a newly appointed creative writer and I work with a company that provides Aurora SEO Services. I've been writing for personal enjoyment and educational purposes for almost a decade, but I'm just now starting to use my writing in the workplace. I am also a blogger, as of recent, and I always love to read other people's blogs too.

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3 thoughts on “How to Establish a Plan for Your Blog

  1. Kalen

    Hey Molly,

    You have a great system there, but I think you need to be careful about making sure you don’t get tunnel vision with the ads thing. By default, that can be a great way to make money. However, it may not be the best approach for all businesses. You need to know your niche you are in and what types of monetization works. This is where analyzing your competition comes in. Your competition can give you a great idea for monetizing your business and marketing it as well.

  2. Freelance Writer

    This is a great plan indeed! Back Up some articles because you are definitely going to need it!Also try to not overload your blog with ads, yes it’s a great way to make money but some find them annoying if there are too many!Oh, also use some of your space of affiliate marketing!It will help you increase your traffic and connect with other blogger in your niche!

  3. HP van Duuren

    Thanks for your post Molly,

    One of the way’s you could approach Monetizing a Blog is by making a Sales Funnel. You can read all about it on the – Home Business Lifestyle – Blog, in a recent post I wrote.

    (P.S. near the top of the – Home Business Lifestyle – Blog you can also find a link to a Special Blog about Writing, where I write posts about things like writing Short Stories, and Fillers for Magazines and things like that.)


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