People who are thinking about seriously getting into the world of blogging want to know how to write a good blog post. Sure, writing a post might seem easy, but you have to remember what the purpose of your blog is.
The purpose is to get readers coming back for more. The purpose is to write content that makes you sound like you know what you are talking about. At the same time you have to find a way to capture people’s attention and keep them interested. You can do all of these thing by following a few simple rules.
Creating an appealing headline
I’m sure you knew I was going to say this, but it is important. You have to think of your headline as gift wrapping. If it is attractive it will get opened and if it is in newspaper people will not care so much, even if the gift inside is the same.
People wanting to know how to write a good blog post should focus most of their effort on the headline. The headline is going to be responsible for drawing people in. It is the difference between getting your post read and getting it ignored.
You should think about a headline that is going to immediately grab your readers’ attention. You want them to scan a list of possible choices and then immediately do a double take when they see your title. You also need to take SEO into mind with the title, include the keyword in it but make sure it sounds natural.
Write in a conversational style
How many times have you come across a good blog post, but you lost interest because it seemed like the writing was too mechanical? You have to understand that even though people want to read good content, they also do not want to read content that sounds like it was written for a college research paper. People want an easy read; they want a post that talks directly to them.
The post should be so conversational it should seem like it was written solely for the person reading it at that moment. This is why you should make it a goal to inject your personality into your posts. Make your post humorous, controversial, and hard hitting. All of this will help you to write in a natural way that won’t scare away readers.
Including links to resources
Sometimes you will be writing about topics that are going to require you to back up what you are saying. This is important because your readers need to feel like you know what you are talking about, and they need to know where you got your information from.
Do not look at putting links to other information in your blog posts as a bad thing. Instead you should see it as a good thing, knowing how to write a good blog posts means giving credit where credit is due. Yes, in some instances you might lose some readers while they check out one of the links you included, but they will come back.
Respond to comments
Knowing how to write a good blog posts is one thing, but sometimes it is even better to focus on engaging your readers. One of the ways this is done is by means of the comment section on your blog. If you write compelling enough content people will want to leave a comment. This is where you will get your chance to really engage readers. Here you will be able to carry on the conversation you started in your blog post.
Your ability to engage readers through the blog comments is going to be important. It is the number one way to get return readers and it also helps hold readers on your site. By contributing to your readers comments in the comment section you show that you are real and that you are willing to back up whatever you say.
All people want on the Internet is good content written by someone who is seriously committed to writing about their subject. If you want to know how to write a good blog post make sure you follow what I have mentioned above. These points are very simple and should serve you well when it comes to attracting more readers, holding them on your site longer, and getting them to tell other people about your site.
What have you found to make a good blog post? What types of posts have made you want to subscribe to other blogs? Share your thoughts below in the comments!