Lately I have been looking on several Forums and seeing that people are beginning to get more into offline marketing. Offline marketing offers a lot of opportunities, primarily because you are able to charge people better amounts then what you may be able to charge them online. Plus, most of the time if you are offering valuable services online and to other marketers they want your services for a fraction of the cost. This makes things tough.
One problem keeps coming up though when it comes to offline marketing, and that is the problem of talking to businesses. Now I know what some people are going to say. People are going to say that talking to offline businesses is not necessary and you can make money in other way. However, I feel if you want to be taken seriously then you need to talk to businesses personally. Not only will this help your credibility, but it will also help you to charge more.
Here are a few ways you can begin getting over your fear of talking to offline businesses.
Consider hiring out the task
I know this might seem like an expensive option and you might not want to do it, but trust me when I say there are a lot of people out there with the gift of gab who would love to get paid per person they call. You will have to determine how you wanted to set this up. You can pay people per hour, per call, or give them a piece of the profits if they make a sale. Either way it saves you from having to make the call and you will make contact.
Get businesses to inquire to you
When I was a door-to-door salesman one thing I hated was not knowing if people would want what I was selling. Yes, I had a product that I thought people would like, but they were always untargeted. If I could of got them to inquire to me first then the fear of rejection would have been taken off of me. With offline marketing this is quite simple to do. All you have to do is place tiny inexpensive ads in papers that are targeted. Those who are interested will contact you.
Use pre-recorded messages
You can say what you have to say much better if you are able to get it all out without being under any pressure. Now I know this is not the same as making a direct call, but it is still a way of getting directly into contact with your possible customer and hopefully it will lead to an inquire for more information. You can even set up a conference call using any number of conference calling services to get several people on at once.
Leverage other successful leads
Assuming that the offline business you are running is one that will allow you to make a lot of money per conversion, it is going to be crucial for you to leverage the success of a past lead. How can you do this without talking to a new prospect first? Well, you would have a past conversion recommend you to another business and then tell them to set you up with an appointment of when to call them.
You will make mention of the person who told you to call. When you call and there is a gatekeeper to keep you out, you can tell them that someone else told you to call at a specific time and that they should be expecting you. You will get taken more serious when you do things this way, and the fear of talking to a prospect over the phone will be eliminated because the person is expecting your call.
Do not try to sell
Your fear of talking to offline businesses over the phone comes down to the fact that you are trying to sell to them. Take away this element and focus on lowering their guard. You can do this by offering to perform a minor service for them for free. The whole goal here is to get them in a comfort zone. Once this happens you will continue communication and use this to build more confidence.
You will want to make sure you keep track of who is responsive so when you try to call future leads you can make quick reference to other known people in a given industry. Chances are these people know each other, and knowing just one of them will help you get through the barriers they set up.