One of the most important things you can do when setting up your site is to get your RSS feed set up in feedburner.
RSS stands for Really Simple Syndication and is basically just a way for people to subscribe to your site so that they’ll notified each time there is new content. This way they don’t have to check your site each day in order to see if you’ve made a new post. It’s convenient for your readers and also great for you because you can update people when there’s something new so that they can come back and check it out.
You can read more about the technical parts and history of RSS over at the Wikipedia page if you want but that’s not necessary in order to use and benefit from it.
Most sites and any wordpress blog that you set up are going to already have an RSS feed set up and ready to go. For any wordpress site you can just go to where the site is installed and type /rss or /feed at the end of the URL in order to see it. For example if you can go to http://www.profitblog.com/rss to view the feed for this site.
This shows the raw xml version of the feed. This is fine and you don’t have to do anything to it if you don’t want to since most browsers will show a subscribe option to anyone that clicks visits that link.
Feedburner is a service provided by google at feedburner.google.com that adds a lot of extra features to your RSS feed. It takes a few minutes to set up but with all the extra features they have, it’s well worth it.
The first thing you’ll have to do to set it up is tell it where your site or feed is. If you’re using wordpress just put your domain name in and it will find your feed.
Next you’ll want to customize the title and url of your feed. It’s a good idea to put a good description of what your site is about and for the url try to use something short or memorable if you can.
Once you’ve got your feed set up in feedburner you can go through the options to customize the way it looks. You can also turn on some of the extra features like email subscribe and ping shot. Email Subscribe allows people to sign up to your feed with their email address and have your content delivered that way. Since not every one uses an RSS reader its a good idea to enable this option. Ping Shot notifies ping sites when you’ve got a new post so it’s also a good one to turn on.
Let me know if this helps or if you’ve got any questions in the comments below and I’ll be glad to help out.