As I’m sure you already know, social media is becoming more powerful than ever. It is virtually impossible to run a successful website these days without making use of some sort of social media. But there are only a few areas you need to focus on in order to be successful using this platform. If you’re serious about increasing your blog readership by means of social media, then these five strategies I’m going to make mention of are a good way to get started and help you stand out in the crowd.
Targeting the people you interact with
One powerful way for you to increase blog readership by means of social media is to focus on people who have the same interests as you. Many social media sites make this very simple for you to do, and you can focus many of your efforts on trying to add them to your lists of people you want to interact with regularly.
Getting people who have shown interest in the subject area of your blog to befriend you on these sites is crucial. It is advised that you not be like the many people who try to add as many contacts as they can without properly targeting them.
Asking others to share their content
Do not always assume that people are going to be willing to share your content. Sometimes the best way to get the result you want is to ask for it. You’d be surprised how many people will be willing to share content if you simply ask. Often times this one technique alone can lead to you receiving a crush of traffic to your individual blog posts. Your goal is going to be establishing a constant reader base.
The more people who visit your blog the more people you can expect to visit it in the future. One reason for this is going to be the comments that are left, which helps you in the search engines.
Using video sharing sites to funnel traffic to your blog
Some people have a morbid fear of putting themselves behind the camera and uploading a video to a video sharing site such as YouTube. I can completely understand this fear, but you don’t have to put your face behind the camera. You can upload any number of different videos for the sole purpose of funneling some of the views you receive to them back to your blog.
There are people who do this very successfully and have created blogs that get five-figure traffic per month based on this one technique alone. But in order for this to really work, you’ll need to actively participate if you choose to have comments to your videos enabled.
Displaying social media buttons prominently
People will not always arrive to your blog by means of individual social media websites; sometimes they will arrive there directly through the search engines. But you still want them to make use of social media in order to give your content a chance to go viral.
The best way to do this is to display social media buttons on your blog prominently where others can easily see them and make use of them. Hiding them in places where they are hard to find isn’t going to help. Display them prominently and then encourage readers to utilize them.
Actively participating on bookmarking sites
Even though many serious Internet marketers or blog site owners believe social bookmarking sites have no value, they actually do. Your goal should be to bookmark all of your blog posts on these sites in the hopes one of them will get picked up and possibly make the front page of that site. Of course in order to give yourself the best chance to do this you will need to create a very interesting lead.
The lead refers to the headline you use that will be displayed in the upcoming published section. You will only get a short chance for people to see the title, so it is going to be important for you to make it hard hitting.
Using social media really isn’t rocket science, seeing as how various social media websites have large pools of pre-existing traffic that you can immediately tap into. You can think of social media sites as large oceans of fish waiting for you to cast your net. But if you do not focus on the right aspects of social media in order to increase your blog readership, then all you’ll end up doing is wasting valuable time.
Do not end up being one of those people who spends a lot of time on social media websites without making a name for your website and or blog.
How has social media impacted your online business? Take just a second and leave your comment below.