Facebook advertising provides some of the best demographic targeting options available on any advertising platform out there. By being able to target your demographics by age, sex, location and even more importantly, their interests, you can really focus in on who sees your ads. This allows you to get better click through rates and higher […]
If you are one of the people that are not using infographics, then you are missing out on a great way to be driving traffic. Just think about it. Infographics are just about everywhere. Infographics take information that might be hard to process or might seem complex, and they turn them into easy to understand […]
Seems like almost every day either online or IRL (in real life) I get asked by someone about how to get traffic to their site. It’s one of, if not the, most important things to work on when doing any kind of online marketing. If you’re selling something, even if it’s just yourself, you’ve got […]
The competition in the internet marketplace is crazy these days, and all of us out there who are busting our bums trying to do our own SEO (Search Engine Optimization) can totally feel it. There are a few things that can set you apart from the massive crowd of internet marketers, though. Most people have […]
Many of us engage in social media every day in some way, shape or form, whether for business or personal. When you use social media for business, especially if you’re just starting out and not able to hire a part-timer or freelancer whose job it is to handle your social media, carving out time to handle it on your own can amount to 90 minutes spent responding and re-tweeting.
Coming up with a strategy for how you will use social media to build your following, get more subscribers, increase traffic, generate leads, etc. is a daunting task sometimes. It’s crossed my mind one or two thousand times, “Is this really necessary?” Yeah. It is. Don’t get me wrong. My goal is not to avoid […]
One of my all-time favorite new school books is Tim Ferriss’ 4-Hour Workweek. Tim has been dubbed a life design expert, offering practical methods for automating the day-to-day so that you can get to the business of living life. As a blogger, you can probably understand when I say that I sometimes struggle to organize a seemingly infinite list of things to do which can eat up my workday and stretch into my very cool weekends.
How with no SEO experience I’m using any and every way to make it big. A little bit jaded with my current job I summed up my life experiences and skills a little over six months ago and thought to myself: “What can I actually do well?” I’m sure many of you have been there […]
The Definitive Guide to Developing a Social Media Marketing Strategy – Part 7: Measure the Effectiveness of Your Social Media Marketing Strategy
This is part 7 of 7 in series. You can view the first 6 articles here: Part 1 , Part 2 , Part 3 , Part 4 , Part 5 , Part 6 At its core social media is a communication tool. We use it to communicate with friends and family (I just friended my […]
The Definitive Guide to Developing a Social Media Marketing Strategy – Part 6 Choosing the Right Tools for Your Social Media Marketing Strategy
This is part 6 of 7 in series. You can view the first 5 articles here: Part 1 , Part 2 , Part 3 , Part 4 , Part 5 Tactics. The Encarta Dictionary built into my MS Word programs defines tactics as – the art of finding and implementing means to achieve immediate or […]