The Importance of Interlinking your Blog Posts

Running a blog takes a lot of work.  There are literally hundreds of little things you need to pay attention to in order to make it all come together properly.  Of course when it does all come together it can be amazing! One of these things is interlinking your blog posts.  The goal of your blog should be to provide quality information, as well as a great user experience.  You want your visitors to spend as much time on your blog as possible to get to know more about you, and what you have to offer.  By interlinking your blog posts with other relevant posts, you’re going to set your blog up in such a way that people will stay longer, and absorb more of your content.  This will also give them a reason to subscribe to your RSS feed, newsletter, etc…, and actually come back!

So What are Some of the Benefits of Interlinking Your Blog Posts?

  • Helps to Reduce Your Bounce Rate (Bounce rate determines how long people stay on your blog, and click through to other pages on your blog during their visit)
  • Helps to Improve Rankings on Weaker Pages on Your Blog
  • Helps to ensure all your pages are indexed by Google and Other Search Engines
  • It is beneficial to your readers (They can read more about their subject of interest without having to dig around)
  • Increases backlinks (Some say Google counts these as backlinks),  plus sometimes scraper bots will steal a chunk of your blog content for their site.  If you have internal links within your content, they will be linking back to your internal posts without even knowing about it)

So, How Do You Use Internal Links in Your Blog Posts?

Creating internal links is one of the easiest things you can do, especially in WordPress.  It used to be that you had to highlight a bit of text, and then pop open another tab in your browser to find another one of your related blog posts, then click on the icon and paste in the link to your old blog post that you searched for.  Pretty simple, but recently WordPress made this task a lot easier.  Now, when you want to interlink to another blog post, you simply highlight your anchor text, click on the  icon (like before), but this time, you’ll see an option at the bottom of the linking window that says “Or Link to Existing Content”.  Click on that, and some of your recent blog posts will show up.

You can either choose one of those, or type in a keyword related to the post you are working on to find a more relevant post.

One thing to keep in mind, is to ONLY link to relevant / related blog posts.  the reason your posts need to be relevant, is because your ultimate goal is to provide the best user experience for your visitors, and to improve the overall quality and usability of your blog.  By doing so, you’ll help reduce your bounce rates, as well as get more “love” from the search engines.  User experience is very important to keep in mind while trying to interlink your blog posts.

Here’s 4 Plugins That Help Interlink Your Posts.

If you still for some reason don’t want to interlink blog posts by hand, (which is super easy to do) there are some WordPress plugins out there that might help you out.

1. Interlinks This plugin allow you to use tags to create wiki-style links.

From their plugin page:

Create internal Wiki-style links in your WordPress blog. Easy to use and once you’ve started you won’t be able to live without it. Simply put [[ and ]] around a post title and it will link to the post in your blog. Also supports [[Post Title|This is a link to a post]] style tags.

2. Inlinks This plugin is a bit different from Interlinks, because this one let’s you set up specific keyword phrases to go to a specified link anytime it’s been mentioned on your blog.  For instance, for every time your name was mentioned, it could link to your about page.   Or,  it could simply link to a product review you wrote, every time that product’s name was mentioned on your blog. On the plugin’s WordPress page it says Compatible up to: 2.8, but I have tested it on one of my other blogs that is WordPress 3.2.1, and it works just fine.  It’s a really simple plugin, and from my experience it works great.

3. SEO Automatic Links This plugin is a little bit more advanced, but does the same thing as Inlinks does, but you can target to specific Posts, pages, categories, or even tags.  Depending on your uses, this could be a better option for you.   This one is compatible up to WordPress 3.3 as I write this, and seems as if they keep it updated (Inlinks hasn’t been updated at all) So, just choose accordingly if you plan to use one of these linking plugins.

Now that you know some ways to inter-link your blog posts, there’s no excuses!  If you haven’t been inter-linking your blog posts, go back and place some links in them, and start doing it on future posts as well.

What are your thoughts on interlinking your blog posts?  Leave me a comment below!  Thanks 🙂

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14 thoughts on “The Importance of Interlinking your Blog Posts

  1. Jass

    Thanks for sharing these cool on page seo tools I am using SEO Smart links and its quite good and delivering what it promises and Now I have more options to have another great tools to test for my blog. Thanks

    • Josh

      Yep, you won’t be able to use the plugins from this post though since they are only for sites running off the blogging platform but you can still easily interlink your posts by selecting certain words in your post and then linking them to your other posts manually.

  2. Dev

    Great post, Ben. Interlinking the blog posts is a great way to boost rankings & reduce the bounce rate.

    Thanks for sharing these great plugins.

  3. Annie

    This is a great post, I have a few blogs and I notice that the ones on which I have spent some time interlinking the posts generally take off quicked in the search engines too. I think that it helps to show the search engine that all of your on site content is related by linking between it if you are building a niche site.

  4. Caleb

    I was taught a good way for interlinking is to include a related posts section underneath all posts but I notice you do not do this, why ❓

    • Josh

      Hey Caleb, yeah that is a great way of doing it. The only reason we don’t on this site is because we haven’t set it up yet. I’m sure you’ll see that feature here soon enough though. 🙂


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