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Video marketing is one of the most powerful ways to create brand awareness for your business, drive free targeted traffic, interact with customers, and build a long term sustainable business. But you’d be surprised at how many people put up videos that aren’t optimized properly. Most video marketers focus on a cookie cutter approach, which ensures they get mediocre results at best.
You can’t do this and hope to succeed long term, especially when there is so much competition. Below are some steps you can take before posting a video in order to optimize it properly. By making a few small changes you’ll begin to see a dramatic increase in your video views as well as traffic to your site.
Making sure everything is relevant
The metadata of your YouTube videos is very important, because the website has a very powerful algorithm that focuses on it. Videos are displayed in relation to relevancy, certain keywords that are used, the title of your videos, and other factors. If your goal is to show up in search queries, you need to make sure everything is focused on the same subject.
Encouraging viewers to rate your video
Just as with anything, once other people see that something is popular, they will be more likely to check it out. You need to encourage rating for the videos you put on YouTube. Focus on the quantity of ratings you get rather than the quality. Everyone is not going to leave a well thought out review. But when people leave a rating it shows the search algorithm that your video may be deserving of wider promotion.
Encourage responses for your YouTube Videos
You may not think it, but YouTube cares a lot about the responses left by viewers. That is why you should never disable the comments option. When people take the time to write responses for your videos, YouTube assumes your videos must be worth something in terms of value, because if it were not people would not bother to respond. The more responses, whether they are good or bad, the more likely your video will move up in search results.
Focusing on the video you create to optimize responses and views
YouTube, as good as it is, does have a few flaws. People do not want to watch long videos, and if you make one that is too long there is a good chance people will not get to the end. So keep your videos shorts, usually under 3 minutes if possible. If you go to YouTube you will notice that videos that do well are almost never more 3 minutes, usually much shorter.
Making sure the sound quality is crisp and clear
The sound quality of your videos needs to be crisp and clear when making videos to place on YouTube. You may also want consider using keywords even in your audio. I have no way to verify this, but it is said that Google can actually index audio.
Creating the title to your YouTube videos
You need to create a title for your videos like you would for an advertisement. The goal is to get people to click through just as they would if they were looking to buy something from an advertisement you were doing. YouTube monitors the clickthrough rate of your videos, and the more you get the more likely it is your video will be displayed in popular search results.
Make sure you are including keywords in your title where it counts the most, the beginning. Do not make a title that is too long, because it might not get read. Make sure you focus on creating a powerful title, one that will grab attention and be remembered.
The descriptions of your YouTube Videos
Any descriptions you create for your videos must have the keywords you are using prominently displayed at the beginning. You do not have to focus on length in this instance. You can make it a little bit longer, because it might show up in search engines. Use the title to provide specific information about the content of your videos. Include a website URL at the beginning as well, this will help with visibility.
At the beginning I spoke of using a cookie cutter approach to video marketing, what I meant was people doing things the same way every time. You do not want to do this, which is why I advise never using automation software. Do everything yourself and make sure it looks natural. YouTube has been cracking down lately on spammy looking videos. Make sure your does not look like one.
What do you feel works to get your video highly viewed on YouTube? Do you believe these methods are enough or is there other information video marketers can benefit from? Comment below and let’s get a discussion going.