If you are an Internet marketer then you probably visit a lot of different sites looking to find information about being successful. A trend that will develop almost everywhere you go is people constantly telling you how important it is for you to focus on niche selection. Why do you think this is? One of the reasons is because your ability to make money as an Internet marketer is going to come down to your ability to find the right niche and monetize it.
So what you will need to do before you do anything else is pick a niche and then determine if that niche is a profitable one. If you do this one step right you will set yourself apart from all those Internet marketers who do not make any money and end up quitting. Following in the next few paragraphs I am going to offer you some basic tips on how to do niche selection. These tips are simple and will get you started on the right path.
Researching what is hot
When it comes to niche selection too many Internet marketers think about subjects that are already popular. These niches may offer a lot of money making potential, but in most cases you will have to work really hard in order to carve out an area in them. Sometimes niches can be created overnight, based on what is currently going on or the needs of people at this moment. You must make it a goal of your to find what is currently hot and capitalize on it.
How to find what is hot
If you want to find the right niche and one that you can capitalize on, then you need to go to places that give news on a regular basis. These places can talk about global news or local news. In any case you want to look for things that will bring about a certain problem or create fear that you can offer some sort of solution to. Study these sites, especially ones like Google hot trends. Take note of certain problems that you feel can be monetized.
Finding the right keywords
The thing is this, once you have found a hot niche, whether it be temporary or not, you want to find a list of keywords and search terms that they are using at the moment to search for information. The good news for you as an Internet marketer is that most of the keywords you will find won’t have that much competition, because they are relatively new. The downside is that a lot of them will have little information to see just how much traffic they receive.
Using Google research tool to look for information
Google research tool is a very powerful tool that can help you find information about any keyword you were to type into it. The problem when you find a hot niche is going to be finding out what those keywords are first. One way to find out what some of those keywords are is to utilize social bookmarking sites to research the titles of some of the most popular stories. You will want these stories to be recent, because this means they are not old news.
Once you have found the right mix of keywords you will not want to rely solely on the information you might get from Google research tool. Instead you want to have some other tool that may offer more detailed information. These tools usually cost money to make use of, but if you are a serious Internet marketer looking for a good niche to capitalize off of, then the small investment you will make in this area will be worth it.
Knowing how to monetize
It is going to be very hard for you to make money if you do not learn the proper way to monetize a good niche, especially if you are going for hot niches, or ones that have been newly created. The formula is simple, you want to look at the hot topic and determine if some sort of fear is going to be created.
If some sort of fear is created then there is something out there that will relieve this fear. Find out what the solution would be and then find a product or service that can offer it that will cut you a piece of the pie for every sale made. In some cases you might simply be able to throw up adsense to direct people to the solution or to information they might want about a possible solution.
What are your thoughts on finding profitable niches? I’d love to hear some other ideas. Post below in the comments section…