There are a lot of people out there that seem to hate writing articles. To some people article writing is to them what water is to a cat. These are the type of people who will go out of their way to avoid writing articles, but it is something that must be confronted at some point.
If you are truly serious about being a successful marketer in any form, then your ability and willingness to write articles is going to be crucial. If you want to know why writing articles is at the core of most marketing strategies and why you cannot ignore it here are a few reasons why.
Articles are usually the first impression
Assuming you are not a door-to-door salesman, you are not going to be face to face with your prospects. You are asking people to do something very intimate, and that is part with the cash in their pocket. In order for people to be willing to do this, first they must need and want your product and or service.
You will need to sell them on the benefits to convince them. If you do not do this face to face, as most people won’t then how is it going to be done? Most likely you will be using written words in the form of advertising messages or articles to convince them of the value your products and or services has to offer them.
If this is the case, then the first impression a prospect is going to have of you is going to be your written words. Your words in this sense will become a representation of you and the quality you are going to offer them. If you cannot write articles or good written messages, then you may have to employ the services of someone who can.
Influence and desire
Sometimes there will be people who want to buy your products and services, but they will not make things easy for you. People want to feel valued, think of it as sort of a courtship kind of thing. In this case if there is not going to be any actual face-to-face contact, your written materials or articles become the device or platform you will use to create a strong sense of desire in them.
Using powerfully created content that is designed to influence people to take a desired action will do this. Once this happens it will possibly lead to a long-standing and profitable business relationship between you and the customer.
Providing value before a sale is made
Writing articles or good written messages have so much power concerning any marketing strategy you come up with primarily because they can be an effective means to give value without selling something first. If your goal is to sell a product or service to someone that is on the expensive side especially, then you might boost your conversion rate if you are able to offer some value first.
The value you offer is going to be a sign of things to come, and it must be able to convince someone that they value they would pay for is going to be worth it. So in a sense you are getting the chance to convert everyone into a sale by means of articles or written content.
Entertainment value in written material
Writing articles or good written messages is at the core of most marketing strategies because they can provide more then just one sort of value. Articles and messages written a certain way can provide entertainment value for some people. There are people who will buy your products and services solely because you created a piece of material that really entertained them.
Sometimes they might not purchase what you are selling, but the entertainment value of your articles or written messages might be enough to convince them to take a further look at what you have to offer. From this point on it will be up to you to have something that will close the deal.
As you can see, if you do not like to write articles or you are questioning your ability to do it effectively, then you must find a way to get rid of the fear. This fear is the one thing that will keep you from being a successful marketer. You must face it sooner or later and there is no better time then now to start.
I have given you some very matter of fact reasons why article creation and written content is so crucial. Now it is going to be up to you to determine if your marketing strategy can afford to not have articles or good written content at the core.
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